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How do you plan and create Twitter Ads that will resonate with your target audience? Twitter is particularly valuable for us because it is a nexus for professionals from the agency, marketing, and media worlds, who comprise an influential segment of our customer base. How do Twitter Ads play a role in your marketing strategy? Here are a few of our favorite Tweets from customers on their homepage. We have everyone from cattle farmers, to fashion designers, to Fortune 500 executives, using Airtable every day to manage their work. At our very heart, we’re a company that’s all about empowering human creativity, and we hope that shines through. What are a few Tweet examples that you think really capture the brand?Īirtable may be a tool that people use to organize their work, but we’re not a traditional B2B product. Also, we're lucky enough to have a highly passionate fanbase who often take to Twitter to voice their enthusiasm for our brand. We find that our target audiences have a particular affinity for Twitter, so it's a key distribution platform for our longer form content. We have customers across all industries, including media and marketing. How does Twitter fit into your marketing mix? On a typical day, we’re planning and implementing new digital marketing campaigns, working with partners on co-marketing efforts, and optimizing our efforts. We all work across the entire marketing funnel. What does a typical workday look like for you? With a friendly interface and flexible structure, Airtable doesn’t dictate your workflow: it empowers you to work exactly the way you want. Tell us a bit about Airtable.Īirtable is the all-in-one collaboration platform. Zoelle Egner: I’m the head of customer success, and I also manage our content strategy.ĭavid Peterson: I work on all things growth, from marketing to content to partnerships. One B2B brand that stands out with their engaging organic and paid content is San Francisco based collaboration platform We chatted with their marketing team to learn about their Twitter strategy. There are plenty of interesting ways your B2B brand can share your story. * Read on to learn how a B2B brand uses Twitter Ads to achieve their marketing goals.īeing a B2B marketer doesn't mean your social media feeds need to be filled with dense whitepapers and reports. Recent research shows that cost-per-ad engagement on Twitter have declined by 42% YoY while ad engagements increased by 75% YoY.